Concept Vehicle: Bugatti Junek
Brief
Design a concept vehicle that follows brand identity.
The Bugatti Junek is a concept SUV that is inspired by the recent popularity of sport and luxary SUVs. Companies such as Lamborghini and Aston Martin have both released SUV models, and the Lamborghini Urus sold more than 5,000 units in 2022. The Aston Martin DBX was also a successful model, selling over 3,000 in 2022. There is a growing demand for these brands to create SUVs, so my goal for this project was to design an SUV model for Bugatti that agrees with their design methods and follows their forms currently on the market.
Skills:
Sketching, Marker Rendering, Brand Identity
As many of Bugatti’s other models are, the name for this model is inspired by Bugatti’s history The famous Chiron and Veyron are named after very successful Bugatti drivers; the Bugatti Junek follows suit. Elisabeth Junek (Eliška Junková) was one of the most successful female drivers. This car will be significant for the Bugatti brand, as Junek was for racing.
The exterior follows brand guidelines and classic forms, the grill is the classic “horseshoe” shape with the logo centered at the top. The B-pillar is a c-shape and the c-line catches air for combustion and cooling. This model would compete in the 5 person, 2 row, SUV market. It will have a front longitudinal engine with all-wheel drive.
Specs:
Mid-Size SUV
Capacity: 5 person
Height : 66”
Width: 78”
Length: 180”
Wheel Base: 115.5”
Tire Size: 285-40-R21 (front), 315-35-R21 (rear)
Engine: 4.0L V8
Approach Angle: 16.6 degrees
Departure Angle: 26.38 degrees
